A brand represents an assurance of consistent quality associated with the company that owns it. Brand building is an expensive and continuous process where companies spend time, effort and money in building and sustaining their brands. Like any other asset, brands are prone to various forms of attack such as counterfeiting, duplication, alteration, misuse, tampering, diversion, etc.
Most brand owners prefer to take legal recourse , along with some Packaging changes, to tackle the issue of Brand attacks.
Although such legal steps are necessary for detecting and preventing brand attacks in the short term, these steps would not provide a completely sufficient 'holistic' solution to the brand owner in the long term. Quite often, the ownership of brand is not with the CEO or the Head of the business, but distributed across the demand and supply chain. Such brand owners, hence, tackle brand protection needs by some cost-driven packaging changes. A 'holistic and integrated' solution, if available, would provide a much greater opportunity for the brand owners to increase the business share and profits through the otherwise lost market, which are being consistently stolen by counterfeiters.
PRS Permacel, having over 25 years of experience in brand protection, appreciates the business need for brand protection,
and has established new business division Kavach to promote its brand protection business. Kavach is dedicated to helping brand owners fight the menace of counterfeiting, duplication, re-circulation, diversion, refilling and various other forms of brand attack.
Kavach is India's first fully integrated and customised brand protection solution, which would not only help brand owners increase their revenue in short and long terms, but would also enable them to reinforce consumer confidence in their brands. The resultant improvement in brand reputation would then be priceless.
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Kavach brand protection solutions.
Kavach provides customised, technical solutions to its manufacturing partners and will assist them in their effort to raise consumer awareness of brand attack and the methods that should be employed to guard against it. On the one hand, it helps manufacturers raise awareness amongst end consumers, dealers and sales staff; while, on the other hand, it supports the drive for more legal and regulatory intervention to detect and penalise brand attack.
Challenge us - we would be pleased to develop a
customised solution for your application
requirements!
