PRS PERMACEL...FROM PAST TO PRESENT

Permacel was originally founded in 1927 as the industrial products division of the health care giant Johnson & Johnson to produce and market masking tape. Over the years Permacel grew to be one of the world's leading companies in tapes, with a large range of innovations to its credit. It is believed that,the word PERMACEL was derived from 'Permanent Cellulose Tapes'. The ubiquitous CELLOTAPE used even today was originally made by PERMACEL. In addition, Permacel ‘Duct Tape’ was the only tape selected by ‘FORTUNE’ magazine (November 22, 1999,Page No.81) in its ‘Products of the Century’ series.

In India, Permacel started  its operations in the late 1950s as a division of Johnson & Johnson (India). The initial years saw Permacel establishing itself as the Indian leaders in Tapes manufacturing. In the late 1960s, Permacel entered the label making business…pioneering speciality-printing technology in India.

Being in the forefront of innovations and technology by the late 1970s, Permacel was the market leader in the Identification Labels, Insulation Products and Speciality Tapes business in India. 

PRS Permacel, having over 25 years of experience in brand protection, appreciates the business need for brand protection, and has established new business division Kavach to promote its brand protection business. Kavach is dedicated to helping brand owners fight the menace of counterfeiting, duplication, re-circulation, diversion, refilling and various other forms of brand attack.

In the global restructuring process, the world-wide business of Permacel was sold by Johnson & Johnson in the early 1980s. Permacel India was an exception and continued as part of Johnson & Johnson (India) till it was taken over in August 1999 by Premchand Roychand and Sons. The new company was christened  PRS Permacel Private Limited.

Today, with over 40 years of experience in India in the manufacturing of labels and tapes, and under a financially strong and committed management, PRS Permacel can offer you 'CUSTOMISED SOLUTIONS' for varied needs of labels and tapes. In addition to its strong technically qualified sales force, PRS Permacel has a state of the art manufacturing plant in Mumbai, supported by a large R&D facility.

PRS Permacel is the only company in India in its Industry to be awarded both the coveted ISO 9001 and ISO 14001 certifications.